Developing a fitness app is a great way to build your brand, but it can seem like a daunting task. If you’re considering how a fitness app could help you connect with your community and increase your earnings, we’ve compiled a list of the things you’ll want to know before you start your app journey. At ignite, we've partnered with fitness influencers and other fitness professionals to deliver a variety of award-winning, chart-topping apps. You can get in touch with us here if you're interested in launching your own.
Market Research and Competition
The first, and perhaps most important step, is to do your research. This gives you the best possible understanding of the market you’re moving into, and will help to form the selling points of your product. Deep-dive into competitor apps, industry news and trends for the future to get a good overview of how your product will stand out in the market.
Identify your niche
What makes your idea unique? Is the app focused on a specific sport, workout type, target audience, or training style?
Competitor analysis
Review and explore successful fitness apps to understand their strengths and weaknesses. This will allow you to see what features are missing from the market or identify what can you do better?
User Research
Understand your users’ wants and needs. You can conduct surveys, interviews, or analyze existing fitness app reviews to understand what users expect.
Features
What features will you want to include in your app? You can consider a first iteration, along with product planning for the future. These might include workout, live classes, on-demand videos, nutrition and meal plans, macro tracking, community section and progress logging.
Technology and Development
Oftentimes the technical aspect of creating a fitness app can seem like venturing into the unknown. Working with an agency like ignite can take the stress out of app development.
We work with you to choose the right platforms, cloud solutions (such as scalable storage, data processing and user authentication), security and user experience.
If you’d like to learn more about the work we do here at ignite, and how we can partner to build your fitness app, book in a free, no obligation discovery call today.
Monetisation
A fitness app is a great way to boost your revenue. There are a number of ways to generate income via an app, such as a freemium model, in-app subscriptions. Advertising and paid partnerships can also increase earnings and create opportunities for additional sponsorship from other brands.
Other things to consider
Alongside the overall concept for your app, there are other things to take into consideration. Accessibility is a key part of creating an inclusive app, designed in a way that allows users of all abilities to enjoy the product. Equally, data security and privacy regulations mean your app will need to adhere to these rules. At ignite, we’re well versed in all the details that come together to make a robust fitness app - accessible design, data protection and much more, all ensuring your fitness app offers the best possible experience for all users.
Developing an app requires research, technical skill and market knowledge. At ignite, we've successfully launch a wide range of fitness app. We have a deep understanding of the unique challenges involved in designing, developing and launching a fitness app. Our team are on hand to walk you through every step of the process and beyond, offering ongoing support once your app goes live. By carefully considering these factors, 2025 could be the year you launch your fitness app and launch your fitness career into the stratosphere. For more information on building a fitness app with ignite, book in a discovery call with us today by clicking here.
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