Queens Don't Quit Fitness App

Queens Don’t Quit is the trailblazing platform from wellness influencer, Maeve Madden and her team. The fitness app and website is was design and developed to educate women, empowering them to focus on their health and body confidence. The app and website platforms brings the community together, from all over the world, to improve overall wellbeing and support.


The Brief

Queens Don’t Quit needed to have a user friendly and recognisable interface design, across a mobile app and a website. With existing customers on a legacy platform, the new project needed to be a step up, and allow for easy user migration. With live classes, on demand sessions and structured programming, there needed to be a seamless way to explore and consume a wealth of content. Queens Don’t Quit wanted a community forum and a chat function within the live classes. The web version of the fitness platform allows users to workout from their laptop or other device.

The process:

CCD Ignite worked closely with the team at Queens Don’t Quit to design and develop this cutting edge fitness app. Ignite captured each requirement and built a roadmap for a Phase 1 initial launch, followed up with a Phase 2 release to build out a number of features. Collaborating with the client through design and development, it was important to meet each unique objective of this project. We undertook rigorous testing and released test versions to existing community members for User Acceptance Testing.

The Result

The Queens Don’t Quit platform has been a continued success since launch, with a number of iterations since its inception. Our support team handles technical enquiries and we work in partnership with the client to deliver an exceptional customer experience. CCD Ignite would like to thank Maeve Madden and the Queens Don’t Quit team for their collaboration on this project and we look forward to the future of QDQ.


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