Love Island Fit

The Briefing

We were approached about creating a fitness app in collaboration with Love Island, a cultural phenomenon and impressive brand in its own right. The idea was to create a fun and simple way for fans of the show to train alongside their favourites from the Love Island villa. Throughout the app, there needed to be a clear message about being the best version of “you”, promoting realistic goals and body positivity.

The Process

Beside brand guidelines, we had a lot of flexibility in creating a concept for the app. We were under a tight timeframe to launch the app in conjunction with the show, so we wireframed a “minimal viable product”, with a view to develop the app further immediately after it went live. The roadmap features additional sections including nutrition and mental health.

The Result

Launched alongside Love Island 2021, the app has been featured in the Apple App Store and across social media with both JD Sports and ITV. The content will be updated regularly, and we have plans to develop the app further as the subscriber base builds.


In the Apple store for two weeks


Different workouts


Downloads at launch


Chance of getting grafted

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